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Archive for November 20th, 2009

The Marquee Food Item at Movie Theaters

Friday, November 20, 2009
posted by Popper

CB068381

Opening a movie theater in a small town can be a risky endeavor, especially when there’s a 10-screen cineplex just a few miles away. Luckily, I’ve done my research and discovered that there’s a sizable market – made up mostly of college students and young professionals – who are ready and willing to welcome an alternative. Of course I’ve taken steps to set my small two-screen arthouse apart from the megaplex.

First of all, I’ll be screening mostly foreign films and independent movies. I also plan to show midnight presentations of cult classics such as “Jaws,” “The Rocky Horror Picture Show” and “The Big Lebowski” in an effort to generate buzz and drum up business. The final prong in my calculated assault on the cinema market is to serve better food than most movie theaters would dream of purveying. For example, I just purchased a bulk shipment of wholesale gourmet popcorn online, and I’ll be topping it with real butter rather than that unseemly artificial junk that flows from dispensers.